Marketing

Every successful business needs to grow year on year through practical marketing activities that add real value and give owner-managers a good return on their investment.

The PEM team has built up a reputation for its practical no-nonsense approach to marketing that is very cost effective for small to medium sized companies particularly in the current economic climate.

With experience in both sales and marketing owner-managers save time by using PEM to cut to the chase with practical hands-on support.

PEM’s portfolio of marketing expertise encompasses:

• Developing effective marketing strategies and plans to accelerate market presence and generate more profitable business
• Implementing Marketing Communications plans from direct mail campaign management through to literature design to showcase the uniqueness of a business and sell more products/services
• Research for quality market intelligence, sales leads and client/customer surveys to improve business performance
• Copywriting for websites, press releases and literature to continually improve a company's image and lead to an increase in business
• Exhibition and event management to ensure the show runs smoothly and the maximum number of sales leads can be generated

As the size and complexity of our markets grows every day it is often distracting for owner-managers and difficult to focus on what is going to give them the best return on investment from marketing. Some of the hardest decisions are about drilling down to what is the right direction for a business and what are the most effective marketing tools that should be used to keep the business on track but within budget.

PEM pride itself in being able to develop and then support a business in finding the right balance in the marketing mix to continually improve its competitive edge and grow. This is done on an ongoing basis or project-by-project depending upon the needs of the client.